My name is Seamus Foley.
I’m a Chartered Market Technician (CMT), qualified analyst, professional trader and coach with more than two decades of experience in the financial markets.
My career has taken me from proprietary trading and hedge funds to institutional energy markets, trading professionally in both Ireland and England. That experience has given me the opportunity to work across different markets, strategies and trading environments, and to see first-hand what separates knowledge from consistent execution.
I hold a BA (Hons) Degree in Business and have also completed the professional financial adviser examinations.
My career in the markets began over 22 years ago as a proprietary trader with Brian McCarthy’s Fexco Investment Company in County Kerry. Those seven years gave me my real education in trading. I learned what it meant to make decisions with capital at risk, to deal with the pressure and uncertainty of the markets, and to develop the discipline required to survive in them over the long term. It was during this period that I developed much of the foundation behind the way I trade today, while also completing my Chartered Market Technician (CMT) designation.
From there, I spent six years at the hedge fund Quality Capital Management (QCM) in Surrey England as a senior Trader, developing and executing systematic strategies across global financial markets, mainly indices, commodities, FX and bonds.
In 2018 I returned home to Ireland(finally), where I built my own home beside Killarney National Park.
Since returning to Ireland, I’ve spent the past seven years working as a commodity trader with Centrica’s Bord Gáis Energy, managing risk and commodity positions within one of Europe’s largest energy portfolios.
Alongside my institutional work, I’ve coached traders for more than 11 years, initially within professional environments and more recently on a private basis. I also manage funds for a small group of high-net-worth clients, applying the same disciplined, risk-focused approach that has shaped my own trading throughout my career. Over time, coaching has become an increasingly important part of what I do. After more than two decades in the markets, I’ve seen how often traders struggle not because they lack intelligence or another strategy, but because they lack structure, discipline and an experienced person they can speak openly with about their trading. That is where I believe my experience can make a real difference. I understand the pressures traders face because I’ve experienced many of them myself, and I now want to use what I’ve learned, both professionally and through my own mistakes, to help other traders make better decisions and develop a more consistent approach to the markets.
My Trading Philosophy
Trading is one of the most rewarding pursuits I know, but it can also be one of the most unforgiving.
My career has included many of the lessons the markets eventually teach you, sometimes painfully. I've blown accounts, experienced difficult drawdowns, made emotional decisions, ignored dominant trends and broken rules that I knew I should have followed.
There were times when I knew exactly what I should be doing, yet still did something completely different when money was on the line. I searched for better strategies, different indicators and the next answer, believing there must be something I was missing. For me, the road to consistency was a long one. The turning point came when I stopped looking for the holy grail and started looking more honestly at my own trading. I realised that another strategy wasn't going to solve problems caused by poor discipline, excessive risk or emotional decision-making. Over time, my focus shifted towards what I believe really matters: understanding markets, combining technical and fundamental analysis, managing risk, controlling emotion, reviewing performance and developing the discipline to follow a process even when the market is testing you.
Those experiences now form the foundation of my coaching. I don't coach from a textbook or pretend that trading is easy. I've made the mistakes, experienced the setbacks and learned many lessons the hard way. My aim is to help other traders recognise those lessons sooner than I did.
How I Help Traders
Your trading journey can often feel lonely, uncertain and overwhelming. My role is to bring clarity, structure, and accountability to that journey. An experienced and independent perspective.
Together, we will:
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Strengthen your strategy, analysis and risk framework.
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Identify recurring mistakes and emotional patterns that may be affecting your performance.
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Improve discipline through accountability and honest performance review.
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Develop greater patience, selectivity and confidence in your decision-making.
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Review risk, drawdowns and trade management to understand where improvements can be made.
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Help you become more independent in your thinking and more confident in your own process.
I won't tell you what you want to hear simply because it's easier. Good coaching should sometimes challenge you, question your decisions and make you look honestly at aspects of your trading you may have been avoiding.
Ultimately, my aim is to help you develop a more structured, disciplined and professional approach to trading, one that you understand, believe in and can rely on when the pressure is on.
A Bit More About Me
Outside the markets, I’m passionate about learning, nature, and growth. I love reading, exploring new places, and spending time with my family and friends. I’ve been an avid surfer for the past 25 years, I enjoy skiing and snowboarding in winter, and have always been connected to outdoors & sport. I played Gaelic football with Kerry County team and my local club Laune Rangers, and remain an enthusiastic supporter of both.
Professional Coaching
Please book a complimentary strategy call, where we can explore exactly what you're seeking from my coaching services. Our sessions can be tailored to focus on the specific areas where you need guidance on.
Sessions are casual, adaptive, interactive and personal. While you may not enjoy discipline, you will enjoy the results. Remember, if you want to envision your future, simply look at the decisions you are making today.